Customer success · AI · Revenue retention

I find the revenue you're already losing.

Most companies chase new logos while revenue quietly leaks out of the accounts they already have. I build the systems that find those leaks and close them. Lately I've been building AI agents to take on part of that work.

Mugiebelrahman Awad, Customer Success Manager, Dubai
121%
Net revenue retention
2025

Experience

  • Meta Lean
  • monday.com
  • Aulysius
  • Moove
  • Apple

The operating system behind my work

In every company I have worked in, customer success was run as a relationship job.I have always run it as an engineering one.

My first career was in the oil industry, as a project and QHSE engineer. There were two halves to that job. One was construction: building the gathering systems that connect the wells and carry the oil through to the central processing facility.

The other was prevention: finding the hazards before they turned into incidents, writing the protocols, and digging into root cause so the same thing never happened again.

I brought both halves with me. I still build the systems that connect things, and I still spend my time on what could go wrong before it does. I only changed what I was constructing, and what I was preventing.

Churn is not something that quietly comes over an account. It is a failure with a cause, and causes can be found, measured, predicted and designed out.

Capabilities

What I actually do

01

Solution architecture

I get involved before the contract is signed, not after. Mapping what the client is actually trying to achieve, designing the solution that fits it, then leading the implementation team that builds it.

02

Customer success operations

Onboarding that shortens time to value, success plans tied to the client's own objectives, and playbooks the CSM actually owns. Plus a handover that carries context from sales through implementation, so the CSM inherits the full picture instead of rebuilding it.

Newest focus03

AI agents for customer success

Around nine skills and agents built so far, working inside the function itself. Business reviews, account segmentation, meeting actions, proposals. The aim is bigger than time saved: feed the AI everything a CSM does with their accounts, and it starts seeing risk before a person would.

04

Churn & retention engineering

Prediction first. Failure-mode analysis across the book, risk surfaced early enough to act on, and mitigation plays a whole team will actually run. Not a dashboard nobody opens.

Evidence

Numbers I can stand behind

121%
Net revenue retention
Meta Lean · 2025
6%
Churn, brought down and held
Meta Lean · 2026
94%
Customer satisfaction across portfolio
Moove
30%
Team productivity, after redesigning the workflows
Apple Inc.

Scope

What I have owned

Teams

20+ and 11

An average of more than twenty T2 technical advisors at Apple Inc. Later a customer success team of eleven at Moove, three in Dubai and eight across international offices.

Partner tier

Silver to Gold

Aulysius was a monday.com Silver partner. I contributed to the work that took it to Gold.

Partner tier

To Platinum

At Meta Lean I helped the company reach Platinum partner status roughly five months after I joined.

Function

Built from zero

The customer success function at Moove did not exist. I built it, staffed it, wrote the playbooks and made the case to leadership that it deserved investment.

Recommendations

The people who were there

Excerpts from LinkedIn, exactly as written. Each name links to the original.

“I regularly received unsolicited praise from customers and stakeholders in the business commending Mugieb's outstanding level of service, professionalism and follow-through. This also led to a generation of further business and repeat sales… he is certainly a team player, heading up a team and working with opinionated stakeholders of strong personalities and managing them well.”
Taryn Bray Strategy, CX & Transformation Leader Senior to me · 2023
“His leadership and strategic vision have been instrumental in guiding our team, while his adeptness at CRM software, data analytics, and customer segmentation has consistently driven our success… His emotional intelligence and empathy make him not just a great manager, but a fantastic colleague and mentor.”
Danish Khan Fleet Account Manager at Uber Reported to me directly · 2023
“He is exceptional at customer retention, skillfully building strong relationships and addressing client needs with precision. When it comes to expansion opportunities, Mugieb has a keen eye for identifying potential areas of growth and presenting solutions that deliver mutual value for both the customer and the business.”
Caroline Alforte Enterprise Customer Success Manager, ex-Amazon Fellow CSM, same team · 2024

Track record

Nine years, one discipline

Full experience
Sep 2025 to present
Customer Success Manager / Solution Architect · Meta Lean
Jan 2025 to present
Brand Ambassador · monday.com
Jul 2024 to Jul 2025
Customer Success Manager · Aulysius (monday.com Platinum Partner)
Jan 2022 to Feb 2024
Customer Success Manager · Moove
Mar 2017 to Dec 2021
T2 Technical Support Manager · Apple
Mar 2012 to Jul 2015
QHSE Engineer, then Project Engineer · Ram Energy and National Petroleum, Khartoum↑ Where the method comes from

Credentials

  • Certified Customer Success Manager L5 · SuccessHacker
  • monday.com AI Agents
  • Google Advanced Data Analytics
  • IBM Applied Data Science
  • B.Eng Petroleum Engineering · MUET

Contact

Let me build you a customer success function that earns its place.

Based in Dubai, with accounts across the Middle East, Africa and Europe. Open to conversations about customer success operations, retention, solution architecture, and building CS functions from the ground up.